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The Ask
RitikaaWood, India's premier timber engineering company and a three-decade name in solid wood, was introducing something new to the market: MicroCLT, a refined cross-laminated timber panel that didn't exist in India until now. They needed a launch document worthy of a category-first product, one that could speak fluently to architects, interior designers and project professionals while carrying the brand's belief that timber is a philosophy.
Key Challenges
- Introducing an unfamiliar material to a specifier audience that needed technical confidence before creative conviction
- Translating dense engineering, dimensional stability, layer configurations, fire and acoustic performance into something clear and desirable
- Holding RitikaaWood's premium, craft-led identity across a highly technical document
- Giving five distinct interior applications room to breathe, each with its own recommended profiles and use cases
What We Did
- Structured and designed the full MicroCLT product brochure end-to-end
- Organised the material into a clear specifier journey
- Gave each application its own dedicated treatment with recommended profiles and clear benefits
- Presented the technical proof points in a way an architect can trust and act on
Strategic Wins
- A launch-ready brochure that positions MicroCLT as a genuine first for Indian interiors, backed by credible engineering
- Complex material science made legible and specifier-friendly without losing RitikaaWood's premium, craft-led voice
- A cohesive document that carries the brand's "materials with life" philosophy through every section, from doors to sustainability