HMD

The Ask

HMD, the company behind Nokia phones and its own growing line of HMD-branded devices, needed a single partner to own its brand and communication across the board in one of the world's most crowded, price-driven mobile markets. The brief spanned everything: social media, performance marketing, branding, ATL and BTL and full design-agency duties, including all print and OOH.

Key Challenges

1. Standing out in a smartphone category defined by aggressive pricing and constant launches
2. Carrying a globally governed brand into locally relevant, India-first communication without diluting it
3. Holding one consistent identity across a wide spread of channels, from a phone screen to a hoarding
4. Balancing top-of-funnel brand building with performance that had to move real numbers

What We Did

1. Managed end-to-end social media with platform-specific content built to connect
2. Ran performance marketing focused on driving consideration and conversion
3. Handled branding and creative direction, keeping the brand coherent across every touchpoint
4. Executed ATL and BTL campaigns as their design agency, producing the full suite of print materials and OOH
5. Unified the visual language so the brand looked and felt the same across digital, print and outdoor

Strategic Wins

1. Established one consistent, recognisable brand presence across every channel HMD showed up on
2. Integrated brand and performance work under a single partner, removing the seams between ATL, BTL, digital and print
3. Built a repeatable, creative and campaign system able to keep pace with a fast-moving launch calendar
4. Executed ATL and BTL campaigns as their design agency, producing the full suite of print materials and OOH
5. Unified the visual language so the brand looked and felt the same across digital, print and outdoor
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