ITAP is an OTT platform that was aiming to increase sales of their subscriptions through online media.
Since the app’s requirements were more focused on app installations and subscriptions across India, we used region-wise strategies to start the campaigns with multiple bids simultaneously. This helped us get an understanding of where the maximum subscriptions are coming from. We also did some manually-targeted campaigns with deep links to push for retargeting and prospecting audiences.
The platform experienced 28% more subscriptions within 2 months.
Tilt is a women’s undergarments brand that was looking to build an online presence and also increase its sales.
We initiated the process with a ‘Brandformance’ (branding+performance) approach. We applied this approach on a quarterly basis with a proper funnel strategy in place. Along with this, we continued with branding for awareness at the top and retargeting for consideration, purchase was used as well. To get earlier sales, multiple ad formats were used on social media platforms to yield sales. buyer persona to achieve lower CPA for the prospecting users.
An increase in ROAS from 1.6 to 2+ was observed within a period of 9 months.
RFTM (Rainforest & Talisman) offers luxurious Villas across North Goa and needed an increase in property bookings.
We started with multiple lead-generation campaigns with good photoshoots and engaging creatives. We also collaborated with some influencers for more attraction and tried to push traffic on the website as well as in DM's for direct bookings.
The platform experienced 28% more subscriptions within 2 months.
Canada based beauty academy launched in India 3 years ago but due to covid and the fact that this is an emerging industry (PMU), there was a gap in customer acquisition which resulted in empty workshops with high cancellation rates.
We curated a robust process for bucketing users into different categories based on various attributes and past purchases . Then, we designed customised content to start interacting with them across social platforms, WhatsApp and Emailer with a focus on performance marketing efforts too.
An overall increase of 45% in terms of registrations for their monthly full service batch with a reduced CPA of 28% . 3 new courses added and expansion of the brand in 4 new cities + a new store for introducing a completely new business wing of services.
The CEO of a growing Technology Transformation Organisation was looking to build his engagement across LinkedIn while being positioned as a thought leader across his industry.
Repositioned him as the benevolent tech leader who had a strategic yet personal POV across industry news. We not only drafted specific calendars but also began an organic outreach funnel that we would love to explain in person.
An increase in follower growth across LinkedIn of 35% in just the first 3 months with an increased engagement rate of 12% Additionally, in the process of signing on a new client through the organic outreach funnel created and executed.
Truefitt & Hill offers grooming and styling products for men. The challenge they were facing was stagnant Amazon sales while maximum sales were coming from the brand keywords.
We tested various campaign strategies, optimizing budgets and bids for maximum response. Initially focusing on product keywords, we later evenly distributed the budget across SP, SB, and SD campaigns. Daily bid adjustments helped us stay competitive against competitors.
ROAS increased by 20% within 3 months.
